Customer 360 data platform being presented to Caribbean, Central and South America telco leaders
Exacaster will showcase its Customer 360 Data Platform, designed specifically for telecoms, along with marketing automation tools at the upcoming Conecta Latam summit in Miami on December 4–5. The event gathers telecom leaders from the Caribbean, Central, and South America to exchange ideas and explore the latest in customer data-driven innovation.
Exacaster will feature its marketing automation software and telecom solutions at the Digital Transformation and Innovation meeting, being organized by Conecta Latam on December 4-5 in Miami.
The event brings together leading carriers, communications service providers, user groups and vendors to share experiences in a single world-class forum.
It is a C-level meeting focused on the Caribbean, Central and South America markets, providing a great opportunity for companies like Exacaster to network, share experiences and interact with telco industry peers in the Americas region.
The summit combines educative content, assessing the state of the industry and identifying new areas of growth. The agenda is focused on technology and business case studies, tackling all the main regional issues to help operators grow and move forward.
Exacaster will showcase its Customer Value Management (CVM) Platform and Core, the Customer Data Platform (CDP) for telecoms. The CVM Platform (formerly Customer 360) unifies customer data from all systems and activates it across every touchpoint. Core enables a wide range of AI-powered use cases, including prepaid churn management, prepaid-to-postpaid migration, and household-level customer views. These insights feed directly into Match, the Next Best Offer (NBO) engine that helps telecoms deliver personalized, high-impact offers in real time.
Apart from building a unified customer profile from online and offline data, the Exacaster Customer 360 platform brings insights from thousands of telco specific KPIs, enables accurate predictions and recommendations.
CDP is an essential tool today for building a personalized customer experiences, able to improve retention and generate additional revenue for a company.
