Exacaster for Customer Value Management

Lots of Customers, Little Revenue Growth?

We help commercial teams accelerate returns on their customer acquisition, upsell, loyalty, and retention programs.

CVM-service-exacaster

How We Can Help

Accelerate how you acquire, grow, and retain customers with:

1

CVM strategy

Link disparate CVM activities into a powerful strategy for growth.

2

CVM solutions

Switch to the CVM tech stack to accelerate your ROI, not overhead and delays.

3

Managed services and support

Keep campaigns running even when you are on vacation.

We Work With

1
CVM Strategy

Make your CVM strategy drive real business growth

1. Benchmark CVM performance
Audit your CVM performance to understand where you stand and, get in-depth report on key CVM areas and compare it with industry leaders.
2. Spot the weak links with gap analysis
Identify performance gaps across your channels, customer journeys, and segments. Pinpoint exactly where your strategy needs improvement.
3. Receive growth plan and recommendations
Get tailored, actionable next steps built on proven playbooks and industry best practices — all designed to drive real results.

Two Ways to Accelerate Returns on Your CVM Strategy

Whether you want to take the lead or let us do the heavy lifting, we offer flexible options to match your needs.

Do it yourself

CVM Body of Knowledge

Learn ROI-driven playbooks in the CVMBoK at your own pace. Discover programs, tactics, tech stacks, and more — all shared by leading CVM practitioners.

Talk to Our CVM Consultant

Work with a team of our CVM experts and get results faster. We’ll design a tailored CVM strategy aligned with your business goals.

2
CVM Solutions

Build CVM tech stack to get ROI, not overhead and delays

One platform for the entire Customer Value Management scope

Exacaster CVM Platform provides all the tools you need to impact Customer Value Management.

Acquire, grow, and retain both subscription and prepay customers like a CVM superhero — with AI-enabled 1:1 decisions, across all channels, in real-time, and with measurable results.

Exacaster CVM is built on the Core Customer Data Platform enabling every CVM use case — see it in action!

CDP-Demo-Core

Modular Approach to Technology — Forget Vendor Lock-In

Exacaster Core

Customer data platform that unifies data from any source and turns it into actionable insights.

Exacaster Flow

Spots customers likely to leave and turn them into loyal customers again. Retain your most unpredictable customers with ease.

Exacaster Match

Recommendation engine (also known as NBO, NBA, NBE) that drives the next best customer decision.

Exacaster Keep

Omnichannel campaign management tool that orchestrates personalized customer experiences with ease.

Exacaster Track

Generative BI reporting tool with a Data Mart that turns questions into insights — just ask!

Built to Power CVM Programs Across the Customer Lifecycle

CVM programs
Acquire
Onboarding
Referals
Relocations
Prepaid-to-postpaid migrations
Grow
Upsell
Core services cross-sell
Value added services cross-sell
Loyalty
Retain
Retention
Cancelation
Involuntary churn
and collections

Curious how to build CVM campaigns that get real results?

3
Managed Services and Support

Keep campaigns running even when you are on vacation

Take the pressure off your team with the CVM-managed service. Let us handle everything related to operational stability of your campaigns — integrations, data, price changes, tracking, and monitoring.

Enhanced 24/7 support

Round-the-clock assistance to ensure your campaigns and messages never stop.

Platform integrations

Integration supporting key CVM systems (email, self-care portals, call centers, order fulfillment, etc.) break often. Let us handle the recovery.

Data feed monitoring

Continuous tracking of input and output data flows to keep your campaigns running smoothly and accurately.

Change request

Fast implementation of campaign change requests. Let your team focus on strategic goals rather than maintenance.

Learn How CVM Programs Retain Prepaid Subscribers and Boost ROI

Elina Petrova

Exacaster is a great partner! The Exacaster team has an incredible depth of knowledge in the telecom industry, creative flair in the use of the latest techniques in Data Science, and consistent delivery models that have helped Ultra Mobile extract maximum value from our data.

Elina Petrova
Customer Experience Director at VIVACOM
Mike Brukes

Exacaster is a great partner! The Exacaster team has an incredible depth of knowledge in the telecom industry, creative flair in the use of the latest techniques in Data Science, and consistent delivery models that have helped Ultra Mobile extract maximum value from our data.

Mike Brukes
VP, Enterprise Information Management at Ultra Mobile, Inc.

Let’s Talk About How CVM Can Drive ROI for You