1. Embracing the Power of Customer Value Management How to Use This Guide Customer Value Management Body of Knowledge (CVMBoK)
2. The Role of Customer Value Management The Customer Value Management Role Within the Organization CVM KPIs The Transformation from a Product-centric to a Customer-centric Approach Selecting the Right Talent: The Key to Customer Value Management Success
3. The Work of Customer Value Management Professionals Supporting the Rest of the Organization with Communication Initiatives The Customer Value Management Portfolio The Customer Value Management Canvas Acquire Grow Retain Next Best Action
4. Technology and Data Navigating Technological and Data Challenges in Customer Value Management Building a Future-Proof Customer Value Management Technology Stack
5. Cross-functional Collaboration Market Research Product Management Pricing Assisted Outbound Channels Security Customer Experience Procurement Customer Acquisition Cross-functional Collaboration Assisted Inbound Channels Data Analytics/Business Intelligence Data Engineering Branding Digital Inbound Channels Digital Outbound Channels Information Technology Regulatory and Compliance Finance Operations General Management
Customer Value Management Technology Blueprint Customer Value Management Technology Reference Architecture Customer Data Management Campaign Management and Real-Time Decisioning AI and Machine Learning Capabilities Automated Reporting Capabilities Navigating the Path to an Optimal Customer Value Management Technology Stack
6. Conclusions and Next Steps Foundational Literature and Recommended Readings Engage with Authors and Contributors Key Takeaways