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CUSTOMER VALUE MANAGEMENT

CVM Platform

End-to-end Customer Value Management Platform

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Track

Generative BI Reporting Platform

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Read the report

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Preview the CVMBoK
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Get your CVM Benchmark

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2025
  • CVMBoK Book
  • CVM Stories Podcast

RESOURCES

  • Case Studies and White Papers
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Listen to the podcast

COMPANY

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Check open positions
Contact us
  • Products
  • Solutions
  • Resources
  • Company
Contact us

Products

CUSTOMER VALUE MANAGEMENT

CVM Platform

End-to-end Customer Value Management Platform

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Track

Generative BI Reporting Platform

Banner-CVM-Trends
Read the report

Solutions

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Preview the CVMBoK
Banner-CVM-Benchmark
Get your CVM Benchmark

Resources

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2025
  • CVMBoK Book
  • CVM Stories Podcast

RESOURCES

  • Case Studies and White Papers
Banner-Podscast
Listen to the podcast

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Check open positions
Contact us

A Guide to Customer Value Management

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1. Embracing the Power of Customer Value Management

  • How to Use This Guide
  • Customer Value Management Body of Knowledge (CVMBoK)
betterdocs-category-icon

2. The Role of Customer Value Management

  • The Customer Value Management Role Within the Organization
  • CVM KPIs
  • The Transformation from a Product-centric to a Customer-centric Approach
  • Selecting the Right Talent: The Key to Customer Value Management Success
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3. The Work of Customer Value Management Professionals

  • Supporting the Rest of the Organization with Communication Initiatives
  • The Customer Value Management Portfolio
  • The Customer Value Management Canvas
  • Acquire
  • Grow
  • Retain
  • Next Best Action
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4. Technology and Data

  • Navigating Technological and Data Challenges in Customer Value Management
  • Building a Future-Proof Customer Value Management Technology Stack
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5. Cross-functional Collaboration

  • Market Research
  • Product Management
  • Pricing
  • Assisted Outbound Channels
  • Security
  • Customer Experience
  • Procurement
  • Customer Acquisition
  • Cross-functional Collaboration
  • Assisted Inbound Channels
  • Data Analytics/Business Intelligence
  • Data Engineering
  • Branding
  • Digital Inbound Channels
  • Digital Outbound Channels
  • Information Technology
  • Regulatory and Compliance
  • Finance
  • Operations
  • General Management
betterdocs-category-icon

Customer Value Management Technology Blueprint

  • Customer Value Management Technology Reference Architecture
  • Customer Data Management
  • Campaign Management and Real-Time Decisioning
  • AI and Machine Learning Capabilities
  • Automated Reporting Capabilities
  • Navigating the Path to an Optimal Customer Value Management Technology Stack
betterdocs-category-icon

6. Conclusions and Next Steps

  • Foundational Literature and Recommended Readings
  • Engage with Authors and Contributors
  • Key Takeaways
CUSTOMER VALUE MANAGEMENT

Products

CVM Platform End-to-end Customer Value Management Platform
Match NBA Decisioning Platform
Core Customer Data Platform
Flow Omnichannel Campaign Management Platform
Keep Churn Prediction Platform
Track Generative BI Reporting Platform

Solutions

By service

  • Customer Value Management
  • Data Management
  • AI Accelerator
CVM TOOLS

CVM tools

  • CVM Benchmark
  • CVM Trends 2025
  • CVMBoK Book
  • CVM Stories Podcast

Resources

  • Case Studies and White Papers

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
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