CVMBoK
A Guide to Customer Value Management
3. The Work of Customer Value Management Professionals
5. Cross-functional Collaboration
- Cross-functional Collaboration
- General Management
- Data Analytics/Business Intelligence
- Data Engineering
- Customer Acquisition
- Product Management
- Pricing
- Branding
- Assisted Inbound Channels
- Digital Inbound Channels
- Assisted Outbound Channels
- Digital Outbound Channels
- Market research
- Customer Experience
- Information Technology
- Security
- Regulatory and Compliance
- Procurement
- Finance
- Operations