Exacaster and KPMG in India form an alliance in CVM in the telecom sector

Mumbai, 22 July 2025 – KPMG in India, one of India’s leading professional services firms, today announced that it has entered into a collaborative alliance with Exacaster, one of the global experts in AI-driven Customer Value Management (CVM) technology solutions. Together this alliance is set to enhance customer engagement and value realization in the telecommunications sector, offering a suite of CVM solutions, that improve customer data analytics, retention strategies, churn management, and overall business efficiency.

As telecom operators face rapidly evolving customer expectations, Exacaster’s advanced AI and machine learning capabilities provide real-time customer intelligence. Combined with KPMG in India’s strategic advisory and implementation expertise, this alliance could empower operators to scale personalized engagement, enhance retention, and drive measurable business outcomes.

Through this alliance, telecom operators will gain access to:

• Accelerated value realization. The idea is to help telecoms identify new growth opportunities and enhance retention strategies that potentially translate insights into measurable business impact.
• Integrated expertise. A unique blend of KPMG in India’s strategic consulting and Exacaster’s proprietary CVM solution could provide businesses with data-driven insights and execution frameworks that could be tailored to evolving needs, potentially shaping customer engagement strategies in new ways.
• Wide Ranging technology solutions. Supporting a range of customer value initiatives – from segmentation to upselling, retention modeling, and compliance – potentially enabling a streamlined and impact-driven service experience.
• Scalability and customization. Delivering tailor made technology solutions to align with the diverse needs of telecom operators across various geographies, potentially adapting to both emerging and advanced markets to support business growth and operational efficiency.
• Risk management & governance. Implementing robust compliance and governance frameworks to ensure secure customer data usage and adherence to evolving regulatory landscapes.
• Innovation & competitive advantage. Providing access to adaptive insights that help shape engagement approaches and foster long-term value realization.

The alliance will see both parties working together on a series of coordinated actions aimed at delivering measurable client value. Some of these include- joint go-to-market initiatives, collaborative opportunity identification, and the co-creating of tailored, data-driven technological solutions. By leveraging Exacaster’s advanced customer intelligence and KPMG in India’s strategic vision, the alliance is poised to help telecom businesses anticipate customer behavior with precision and act on insights at scale – driving sustained customer engagement and long-term revenue growth.

In a hyper-competitive market like India, telecom operators are continually exploring ways to enhance customer experiences and differentiate themselves,” said  Akhilesh Tuteja, Partner and Head of Clients and Markets and Head of Technology, Media and Telecom, KPMG in India. “Our alliance with Exacaster brings together advanced AI-driven capabilities and deep telecom expertise to enable real-time decisioning, hyper-personalized engagement, and agile value delivery. The alliance reflects our commitment to helping clients leapfrog legacy systems and build resilient, future-ready CVM ecosystems that fuel both growth and loyalty.

Sharing his views on the alliance, Purushothaman KG, Partner and Head, Technology Transformation and Telecom, KPMG in India, said 

This alliance represents an important step in telecom customer engagement. By combining KPMG in India’s deep industry expertise with Exacaster’s AI-driven analytics, we aim to enable and empower telecom operators to enhance customer value and improve retention, by refining Customer Value Management strategies to drive more personalised and data-driven customer interactions

Commenting on the alliance, Ashutosh Mehrotra, Regional Director APAC & MENA Region, Exacaster, said,

We bring a proven track record of helping global telecoms grow by acquiring, retaining, and creating more value from their customers. Together with KPMG in India, we’ll help operators across the APAC and MENA regions turn these insights into measurable business results – enabling them to drive personalized engagements, optimize retention, and unlock new revenue opportunities.