Launching New Services and Products in the Telecom Industry

Launching a new non-telco product is not an easy thing to do. How should you select the right product, form a clever partnership, and fulfil a digital retailer strategy?

To understand this emerging trend better, Exacaster interviewed experienced product management leaders at mobile operators in Europe and the developing markets.

Deep-dive into successful and failed cases of telcos launching into sectors like finance, healthcare, home security and entertainment to gradually become a mass-market digital retailer with many capabilities.

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