Prepaid Customer Retention
White Paper

Customer retention for prepaid base management

With margins becoming increasingly thin, telecoms must execute effective prepaid customer retention programs to keep their customers stay. It is essential to identify and impact risky prepaid plan subscribers very early and target them with tailored offers at a reasonable cost.

Prepaid customer retention and base management require a deep understanding of core churn drivers and a structured approach to retention tactics.

Download the white paper and learn:

  • What is a comprehensive value growth framework
  • Main challenges to retain prepaid customer
  • 5 steps to build an effective retention initiative
  • How a customer retention program keeps risky new prepaid subscribers
  • Why Customer 360 Profile enables next-generation customer base management.

Download Whitepaper

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