CVMBoK
Customer Value Management Body of Knowledge
The First and Only Guide for Customer Value Managers
The First and Only Guide for Customer Value Managers
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The Customer Value Management (CVM) function is complex, blending marketing, technology, customer support, and many other roles.
Skills and training are scarce, making knowledge sharing tough. Leaders struggle to create frameworks, leaving CVM professionals feeling isolated and unable to meet company goals.
CVMBoK unlocks the value of the Customer Value Management function within organizations.
As the first and only comprehensive guide, it sets the foundations needed for both leaders and professionals to develop CVM discipline into a growth driver.
Don’t rush into action post-CVMBoK. Start by understanding your CVM maturity, crafting a clear vision, showcasing tangible impact, and securing buy-in with quick wins. Now you’re set to launch new programs confidently!
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