CVMBoK

Contributors to the Customer Value Management Body of Knowledge (CVMBoK) represent a diverse and dedicated group of professionals committed to advancing your understanding and practice of CVM. Their insights and expertise have been instrumental in shaping this resource. CVMBoK authors invite you to become part of this growing contributors list and share your knowledge with the dynamic CVM field.

Authors of the CVMBoK

Šarūnas Chomentauskas

Vilnius, Lithuania

CEO & Co-founder of Exacaster

Egidijus Pilypas

Vilnius, Lithuania

Director of Product and Marketing, Co-founder of Exacaster

Silvia Gomez Dominguez

Sydney, Australia

Senior Director, Customer Solutions

Kristine Raumane

Riga, Latvia

Head of Customer Value Management at Tele2 Latvia

Rokas Narkus

Vilnius, Lithuania

Head of Consulting at Exacaster

Contributors of the CVMBoK

CVMBoK was generously contributed to by CVM Stories speakers and other industry experts:

Simon Sanga

Dar es Salaam, Tanzania

Customer Value Manager at M-Pesa

Matthew Robert Tilling

Vilnius, Lithuania

Head of CRM at Telia (no longer with the company)

Vytautas Jurkus

Vilnius, Lithuania

Senior Manager for CRM, User Experience and Marketing Automation at Western Union (no longer with the company)

Ignas Brazdauskas

Vilnius, Lithuania

CEO at Spark Lithuania, CCO at Digicel Vanuatu (no longer with the company)

Paulius Grygalis

Vilniaus, Lithuania

Manager of Client Intelligence and Client Service at Tele2 Lithuania

Vaidotas Juknys

Vilnius, Lithuania

Experienced CVM in Telco Industry and Head of Commerce at Smartproxy

Florian Schwarz

Wien, Austria

Program Lead in Data-Driven Marketing at A1 Austria

Ignas Žurauskas

Vilnius, Lithuania

Commercial Director at Exacaster

Eglė Baradinskienė

Vilnius, Lithuania

Operational Director at Exacaster

Justas Jankūnas

Vilnius, Lithuania

AI/ML Area Lead at Exacaster

Thando Mngomezulu

Johannesburg, South Africa

Customer Intelligence Senior Specialist at Vodafone Business

Sultan Basit Hassan

Riyadh, Saudi Arabia

Senior Manager, Loyalty Programs at Saudi Entertainment Ventures (SEVEN)

Avinash Sharma

Dubai, United Arab Emirates

Senior data-centric marketing strategist with extensive experience in CRM, digital marketing, and customer engagement, known for transforming traditional customer programs into digital engagement initiatives across the Middle East, Africa, and Asia Pacific regions.

Shrivatsan Balagopal

Mumbai, India

AGM Product Management at Vodafone Idea Limited

Tommy Wahyudi

Jakarta, Indonesia

VP - Head of CVM Data Growth Strategy at Indosat Ooredoo

Kaur Elviste

Tallinn, Estonia

Customer Value Management Lead at Tele2 Eesti (no longer with the company)

Mantas Ratomskis

Kaunas, Lithuania

Head of Marketing at Scandagra Lithuania

Marek Wiktor Grabowski

Warsaw, Poland

B2C Customer Value Management Director at Orange Poland

Sanna Emtinger

Oslo, Norway

Head of CVM & MarTech at Telia Norway

Elchin Gulmammadov

Baku, Azerbaijan

Group Marketing Director at Azerconnect Group

Kamaldin Pirimbaev

Almaty, Kazakhstan

Manager of Capabilities Unit, Big Data and CVM Department at Kcell АО

Alberto Arimana Celis

Lima, Peru

Head of B2B CVM at Entel Peru

Thierry Awetimbi

Kinshasa, Democratic Republic of the Congo (DRC)

CVM Manager at Vodacom Congo (no longer with the company)

Amit Khanna

Oakville, Canada

Marketing Consultant at MTN Ivory Coast

Kwame van Eijndhoven

Amsterdam, Netherlands

Owner of Kwadata

Irena Radokanović

Belgrade, Serbia

CRM Automation and Customer Engagement Team Manager at A1 Serbia

Alexis Koalla

Rennes, France

Director Operations Strategy and Transformation at Orange

And this may be you!

Enhance the CVMBoK: Share Your Insights

Why Contribute?

We believe in the power of collective knowledge. Join the community of CVM professionals, participate in discussions, and collaborate on finding solutions to industry challenges. Share your knowledge and contribute to our growth.

How to Contribute:

Step 1: Review the current CVMBoK — Familiarize yourself with the content to see where your expertise can augment our existing knowledge.

Step 2: Submit a proposal — Send us a summary of your contribution idea through an email: cvmbok@exacaster.com.

Step 3: Collaboration — If your proposal aligns with our needs, our editorial team will work with you to align and refine your content via a thirty-minute online call.

Step 4: Publication — Once approved, your contributions will be incorporated into the next edition of the CVMBoK.

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