Building a Future-Proof Customer Value Management Technology Stack

 

Constructing a CVM tech stack that delivers results quickly while creating a robust architecture as well as constantly adapting to emerging technologies is crucial. Telecoms must adhere to three fundamental architectural principles: “de-coupling” to create speed and agility for CVM teams, “modularity” by embracing flexibility and openness in architecture, and “CVM operations” to ensure scalability and resilience in critical operations.

Decoupling: Enabling Speed and Agility for Customer Value Management Teams

CVM teams need the ability to act swiftly without being hindered by lengthy processes caused by technological backwardness. IT departments and teams can become bottlenecks when they serve only as internal delivery units rather than strategic enablers. This often leads to CVM initiatives stalling, as requests for new integrations, essential customer data collection, or the development of communication channels get tangled in prolonged IT backlogs. In a competitive market where time-to-market is vital, such delays are unacceptable. Read more on full CVMBoK book.

 


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