The second CVM Portfolio pillar is “grow” and it groups initiatives related to existing customer growth. To consistently deliver value to customers and maximize CLV, the grow pillar emphasizes strategies designed to expand the share of value provided to existing customers over time. At the core of this approach are upsell, cross-sell, and loyalty programs, which are carefully crafted to offer products and services that genuinely enhance customers’ experiences while driving incremental revenue and profitability for the telecom. Read more on full CVMBoK book.
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