Exacaster Core: Customer Data Platform

Exacaster Core helps CVM, data, and marketing teams unify customer data and activate insights across all channels.

Category: Customer Data Platform (CDP)

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Customer Data Platform (CDP)

Exacaster Core — the actionable CDP for telecom, finance, and more

The fastest way to understand your customers:

Centralize and automate customer data management
Discover hidden patterns and predict outcomes
Increase customer retention and loyalty

What Can You Do With Exacaster Core

Exacaster Core enables you to collect massive amounts of customer data from a wide range of systems and turn it into actionable insights across any channel.

Key Features

Sources

Data collection

Easily harvest and unify customer data
Minimize engineering effort while connecting to your full data ecosystem:

Plug into telco-specific BSS/OSS systems (e.g., network, billing, CRM).
Integrate third-party sources like government registers or credit bureaus.

Identities

Enable multiple customer profiles

Build true customer understanding:

Map every digital and physical touchpoint into a single profile.
Connect emails, numbers, contracts, cookies, and more.
Create household-level and account-based views.
Enable accurate targeting and personalization.
Resolve identities across accounts, subscriptions, and households.

Metrics

Enable segmentation and insights

Go from raw data to business-ready intelligence:

Understand behavioral patterns and customer journeys.
Predict outcomes with real-time AI models.
Personalize customer experiences based on reliable data.

Destinations

Customer data activation

Put data to work across the business:

Feed data into CRMs, campaign tools, and analytics platforms.
Personalize at scale across digital and physical channels.
Power AI models, compliance reports, and monetization use cases.
Save weeks of AI work by streamlining data delivery.

Learn How Telecoms Leverage Exacaster Core to Drive Growth and Customer Retention

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Streamline Your Personalization and CVM Processes With Customer Data Platform

Customer-Data-Platform-Exacaster-Core-cvm-architecture

Built for CVM Teams, Loved by Engineers

Customer Value Management specialists

Gain autonomy in your work. Prepare data for targeted campaigns and access insights within minutes. Leverage trusted data to enrich customer profiles and respond in real-time.

AI, data science and technical roles

Reduce data preparation workload and accelerate delivery to meet business demands. Connect reliable, ready-to-use data directly to your platform — no need to prepare every customer attribute for each campaign.

Frequently Asked Questions (FAQ)

Exacaster Core is a customer data platform (CDP) that helps businesses unify and activate customer data to improve marketing, retention, and personalization across all channels.

A CDP is a centralized customer data platform that unifies data from multiple sources and makes it actionable, allowing users to leverage it for advanced segmentation, real-time engagement campaign and personalization.

Exacaster Core is available as a cloud-based or on-premise solution, depending on your organization’s infrastructure and compliance needs.

Exacaster Core integrates telecom systems, CRM data, public registers, behavioral logs, and third-party data sources to create complete customer views.