One platform. All CVM tools. Accelerated results.

The Exacaster CVM Platform unifies all the tools for impactful Customer Value Management.

Acquire, grow, and retain customer base like a CVM superhero: with AI-enabled 1:1 decisions, across all channels, in real time, with measurable ROI — always.

Category: Customer Value Management Platform

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13,000,000+ subscribers served by the Exacaster CVM Platform across telecom, finance, and other industries.

Acquire, Grow, and Retain Customers with a Single Platform

CVM programs
Acquire
Onboarding
Referals
Relocations
Prepaid-to-postpaid migrations
Grow
Upsell
Core services cross-sell
Value added services cross-sell
Loyalty
Retain
Retention
Cancelation
Involuntary churn
and collections

Curious how to build CVM campaigns that get real results?

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Explore Tools Turning CVM Teams Into Superheroes

Customer Data Platform

Unify Customer Data to Get Insights with Exacaster Core

Collect, integrate, and activate customer data from any source. Exacaster Core connects to a wide range of data sources — including AWS, Snowflake, Oracle, and real-time APIs — enabling a single, unified customer view across systems. Real-time ingestion empowers immediate insights and actions.

Link multiple customer identifiers into a single, cohesive profile. Map complex relationships between emails, phone numbers, cookies, and contracts to create comprehensive customer and household profiles. This enables more accurate segmentation, targeting, and personalization.

Create customer attributes and KPIs without writing a single line of code. Use intuitive tools to define and compute key customer insights — such as lifetime value, churn risk, or product usage. These metrics fuel segmentation, machine learning, and personalized experiences.

Deliver unified customer data to every touchpoint in real-time. Easily export or stream updated customer profiles to campaign tools, data lakes, apps, or front-end systems. Pre-built connectors and APIs ensure consistent and seamless data delivery.

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NBA, NBO Decisioning

Drive the Next Best Customer Decision with Exacaster Match

Drive impactful, personalized customer interactions through AI-powered 1:1 decision-making that enhances satisfaction and engagement.

Gain unique product insights to identify gaps and uncover opportunities for optimization and innovation.

Achieve more predictable outcomes by forecasting success. Use Deal Radar to support smarter decision-making in customer interactions.

Easily adjust and fine-tune strategies without any coding required. The intuitive interface empowers CVMs and analysts to independently modify priorities, rules, and exceptions.

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Churn Prediction

Convert Disengaging Subscribers Into Loyal Customers with Exacaster Keep

For innovation leaders turning AI potential into measurable results.

A deep learning algorithm predicts churn based on individual behavior. The pre-trained model analyzes customer data to deliver highly accurate churn scores using advanced deep learning techniques.

Understand both churn risk and retention likelihood. Each customer is scored using two key indicators: the probability of churn (risk) and the probability of retention (engagement potential), helping you prioritize the right actions.

Stay up to date with fresh scores delivered daily. This continuous refresh ensures your churn management strategies are always informed by the latest customer behavior.

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CVM Platform-Flow
Omnichannel Campaign Management

Orchestrate Personalized Customer Experiences with Ease Using Exacaster Flow

For innovation leaders turning AI potential into measurable results.

Deliver personalized conversations across all your channels — including email, SMS, WhatsApp, in-store, and more.

Easily design and manage multichannel user journeys with a visual canvas, bringing together channels, messages, and logic in one place.

Respond instantly to customer actions and events. Trigger personalized interactions the moment customers engage.

Simulate how users move through multi-rule campaigns, adjust targeting based on real-time estimates, detect overlaps, and optimize before launch.

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CVM Platform-Track
Generative BI Reporting Platform

Turn Questions on Campaign Performance Into Insights with Exacaster Track

Bring together customer, product, and campaign data to gain a complete view of your CVM efforts — no more scattered sources or manual Excel gathering.

Instantly turn your campaign performance questions into clear, actionable insights with the help of a smart BI agent — no data expertise needed.

Track key metrics like ARTU, retention, ROI, LTV, and more — all in one place, in real time.

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Built For Customer Value Managers, Works with Every Team
CVM Specialist
Use convenient self-service tools and best-practice playbooks to boost productivity and improve the daily work experience.
Data and AI Technical Roles
Deploy a flexible, open, and future-ready tech stack that supports easy adoption, integration, and management by engineering teams.
Managers
Generate measurable business impact and make more strategic decisions with the help of tailored tools and consulting services.
Business Owners
Access solutions that enhance business value and future-proof your company’s tech stack for AI-driven growth.

How CVM Platform Integrates with Your IT Stack

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See How Companies Accelerate Results

ARPU

Increase ARPU 25%

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CHURN

Cut churn up to 4x

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ROI

Bring 183% ROI

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Ready to Deliver Exactly What Your Customers Need — Before They Even Ask?

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