CVMBoK
Customer Value Management Body of Knowledge
The First and Only Guide for Customer Value Managers
Untapped Potential in Customer Value Management
The Customer Value Management (CVM) function is complex, blending marketing, technology, customer support, and many other roles.
Skills and training are scarce, making knowledge sharing tough. Leaders struggle to create frameworks, leaving CVM professionals feeling isolated and unable to meet company goals.
CVMBoK Fills the Gap
CVMBoK unlocks the value of the Customer Value Management function within organizations.
As the first and only comprehensive guide, it sets the foundations needed for both leaders and professionals to develop CVM discipline into a growth driver.
Preview of the CVMBoK Book
Take a quick look inside and see if it’s right for you.
*This is a sample and does not include the full book.
Story Behind the CVMBoK
Your Next Step After CVMBoK
Understand Where Your CVM Stands with CVM Benchmark
Don’t rush into action right after finishing CVMBoK. Use CVM Benchmark to measure your CVM performance against industry standards and identify key areas for improvement.
CVM Benchmark makes it easy.