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Exacaster CVM Platform

All Customer Value Management (CVM) tools on one agentic platform

Overview Book a demo

CUSTOMER VALUE MANAGEMENT PLATFORM

Vision

Agentic CVM

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Open CVM

Open-source Platform

Open-cvm
Learn about Early Access

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Executive-AI-Training
Train your leadership team
Preview the CVMBoK

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast
  • CVM Certification

RESOURCES

  • Case Studies and White Papers
  • Blog
  • News
CVM Certification
Get certified

COMPANY

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Learn more
Contact us
  • Products
  • Solutions
  • Resources
  • Company
Contact us

Products

Exacaster CVM Platform

All Customer Value Management (CVM) tools on one agentic platform

Overview Book a demo

CUSTOMER VALUE MANAGEMENT PLATFORM

Vision

Agentic CVM

Match

NBA Decisioning Platform

Core

Customer Data Platform

Flow

Omnichannel Campaign Management Platform

Keep

Churn Prediction Platform

Open CVM

Open-source Platform

Open-cvm
Learn about Early Access

Solutions

BY SERVICE

  • Customer Value Management
  • Data Management
  • AI Accelerator
Executive-AI-Training
Train your leadership team
Preview the CVMBoK

Resources

CVM TOOLS

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast
  • CVM Certification

RESOURCES

  • Case Studies and White Papers
  • Blog
  • News
CVM Certification
Get certified

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
Learn more
Contact us

A Guide to Customer Value Management

betterdocs-category-icon

1. Embracing the Power of Customer Value Management

  • Customer Value Management Body of Knowledge (CVMBoK)
  • How to Use This Guide
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2. The Role of Customer Value Management

  • The Transformation from a Product-centric to a Customer-centric Approach
  • The Customer Value Management Role Within the Organization
  • CVM KPIs
  • Selecting the Right Talent: The Key to Customer Value Management Success
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3. The Work of Customer Value Management Professionals

  • The Customer Value Management Portfolio
  • The Customer Value Management Canvas
  • Acquire
  • Grow
  • Retain
  • Next Best Action
  • Supporting the Rest of the Organization with Communication Initiatives
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4. Technology and Data

  • Navigating Technological and Data Challenges in Customer Value Management
  • Building a Future-Proof Customer Value Management Technology Stack
  • Customer Value Management Technology Blueprint
    • Customer Value Management Technology Reference Architecture
    • Customer Data Management
    • Campaign Management and Real-Time Decisioning
    • AI and Machine Learning Capabilities
    • Automated Reporting Capabilities
    • Navigating the Path to an Optimal Customer Value Management Technology Stack
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5. Cross-functional Collaboration

  • Cross-functional Collaboration
  • General Management
  • Data Analytics/Business Intelligence
  • Data Engineering
  • Customer Acquisition
  • Product Management
  • Pricing
  • Branding
  • Assisted Inbound Channels
  • Digital Inbound Channels
  • Assisted Outbound Channels
  • Digital Outbound Channels
  • Market Research
  • Customer Experience
  • Information Technology
  • Security
  • Regulatory and Compliance
  • Procurement
  • Finance
  • Operations
betterdocs-category-icon

6. Conclusions and Next Steps

  • Key Takeaways
  • Engage with Authors and Contributors
  • Foundational Literature and Recommended Readings
CUSTOMER VALUE MANAGEMENT

Products

Vision Agentic CVM
Match NBA Decisioning Platform
Core Customer Data Platform
Flow Omnichannel Campaign Management Platform
Keep Churn Prediction Platform
Open CVM Open-source Platform

Solutions

By service

  • Customer Value Management
  • Data Management
  • AI Accelerator
CVM TOOLS

CVM tools

  • CVM Benchmark
  • CVM Trends 2026
  • CVMBoK Book
  • CVM Stories Podcast
  • CVM Certification

Resources

  • Case Studies and White Papers
  • Blog
  • News

Company

  • Who We Are
  • Partnership
  • Careers
  • Contact Us
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