The campaign management and real-time decisioning systems are vital components of the CVM tech stack that enable telecoms to orchestrate interactions across all customer channels effectively.
Empowering Customer Value Management Teams with Low-Code Integration
To stay competitive, CVM teams must rapidly design and deploy marketing campaigns without being slowed down by lengthy IT development processes. Modern campaign management platforms offer low-code or no-code capabilities, allowing CVM professionals to quickly integrate new channels and create campaigns independently. This agility empowers the CVM team to respond swiftly to market changes and customer needs. Read more on full CVMBoK book.
Previous: Customer Data Management
