Purpose of functional area
Role of general management is to ensure that all functions are aligned and executing towards short, medium and long term objectives.
Inputs: How it impacts CVM
- Provides strategic direction
- Sets performance objectives and KPIs
- Approves strategic CVM initiatives
- Provides resources for execution
- Monitors the execution progress and outcomes
Impact of collaboration quality on CVM team results
Lack of alignment with General Management runs the risk of the CVM team working on completely wrong priorities.
CVM work related to function
- Design the strategic CVM initiatives and align them with General Management
- Roll out, manage strategic CVM initiatives implementation
- Reporting the CVM Area KPIs and CVM initiatives results
- Reporting insights and trends related to the customer base, personas, needs/jobs-to-be-done
Outputs: How CVM impacts this area
- CVM KPIs (revenue, #of customers, etc.) directly impact overall company’s performance KPIs
- Customer base insights inform broader strategic decisions and resource allocation
Key handshakes to consider
- Strategic company direction
- CVM KPIs
- Strategic CVM initiatives
- Resources allocation for CVM initiatives
- Customer insights sharing
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