Contributors to the Customer Value Management Body of Knowledge (CVMBoK) represent a diverse and dedicated group of professionals committed to advancing your understanding and practice of CVM. Their insights and expertise have been instrumental in shaping this resource. CVMBoK authors invite you to become part of this growing contributors list and share your knowledge with the dynamic CVM field.
Authors of the CVMBoK
Vilnius, Lithuania
CEO & Co-founder of Exacaster
Vilnius, Lithuania
Director of Product and Marketing, Co-founder of Exacaster
Sydney, Australia
Senior Director, Customer Solutions
Riga, Latvia
Head of Customer Value Management at Tele2 Latvia
Vilnius, Lithuania
Head of Consulting at Exacaster
Contributors of the CVMBoK
CVMBoK was generously contributed to by CVM Stories speakers and other industry experts:
Dar es Salaam, Tanzania
Customer Value Manager at M-Pesa
Vilnius, Lithuania
Head of CRM at Telia (no longer with the company)
Vilnius, Lithuania
Senior Manager for CRM, User Experience and Marketing Automation at Western Union (no longer with the company)
Vilnius, Lithuania
CEO at Spark Lithuania, CCO at Digicel Vanuatu (no longer with the company)
Vilniaus, Lithuania
Manager of Client Intelligence and Client Service at Tele2 Lithuania
Vilnius, Lithuania
Experienced CVM in Telco Industry and Head of Commerce at Smartproxy
Wien, Austria
Program Lead in Data-Driven Marketing at A1 Austria
Vilnius, Lithuania
Commercial Director at Exacaster
Vilnius, Lithuania
Operational Director at Exacaster
Vilnius, Lithuania
AI/ML Area Lead at Exacaster
Johannesburg, South Africa
Customer Intelligence Senior Specialist at Vodafone Business
Riyadh, Saudi Arabia
Senior Manager, Loyalty Programs at Saudi Entertainment Ventures (SEVEN)
Dubai, United Arab Emirates
Senior data-centric marketing strategist with extensive experience in CRM, digital marketing, and customer engagement, known for transforming traditional customer programs into digital engagement initiatives across the Middle East, Africa, and Asia Pacific regions.
Mumbai, India
AGM Product Management at Vodafone Idea Limited
Jakarta, Indonesia
VP - Head of CVM Data Growth Strategy at Indosat Ooredoo
Tallinn, Estonia
Customer Value Management Lead at Tele2 Eesti (no longer with the company)
Kaunas, Lithuania
Head of Marketing at Scandagra Lithuania
Warsaw, Poland
B2C Customer Value Management Director at Orange Poland
Oslo, Norway
Head of CVM & MarTech at Telia Norway
Baku, Azerbaijan
Group Marketing Director at Azerconnect Group
Almaty, Kazakhstan
Manager of Capabilities Unit, Big Data and CVM Department at Kcell АО
Lima, Peru
Head of B2B CVM at Entel Peru
Kinshasa, Democratic Republic of the Congo (DRC)
CVM Manager at Vodacom Congo (no longer with the company)
Oakville, Canada
Marketing Consultant at MTN Ivory Coast
Amsterdam, Netherlands
Owner of Kwadata
Belgrade, Serbia
CRM Automation and Customer Engagement Team Manager at A1 Serbia
Rennes, France
Director Operations Strategy and Transformation at Orange
Enhance the CVMBoK: Share Your Insights
Why Contribute?
We believe in the power of collective knowledge. Join the community of CVM professionals, participate in discussions, and collaborate on finding solutions to industry challenges. Share your knowledge and contribute to our growth.
How to Contribute:
Step 1: Review the current CVMBoK — Familiarize yourself with the content to see where your expertise can augment our existing knowledge.
Step 2: Submit a proposal — Send us a summary of your contribution idea through an email: cvmbok@exacaster.com.
Step 3: Collaboration — If your proposal aligns with our needs, our editorial team will work with you to align and refine your content via a thirty-minute online call.
Step 4: Publication — Once approved, your contributions will be incorporated into the next edition of the CVMBoK.
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