The documents listed below influenced and shaped many foundational concepts supporting the CVMBoK. Moreover, this curated list includes sources, books, articles, and references that can enhance your understanding of CVM and lead you to more in-depth research or reading on related topics.
Notes
Ribeiro, Hugo et al. 2023. “Determinants of churn in telecommunication services: A systematic literature review.” Management Review Quarterly, Vol. 74, pp. 1327–64.
Marketing and Customer Value Management
- Kotler, P., & Keller, K. L. (2021). Marketing Management, Global 16th Edition. Pearson. [1]
- McCorkell, G. (1997). Direct and Database Marketing. Kogan Page.
- Humby, C., Hunt, T., & Phillips, T. (2008). Scoring points: How Tesco continues to win customer loyalty. Kogan Page.
- Manning, H., Bodine, K., & Bernoff, J. (2012). Outside in: The power of putting customers at the center of your business. Forrester Research.
- Underhill, P. (2008). Why we buy: The science of shopping–Updated and revised for the internet, the global consumer, and beyond. Simon & Schuster.
- Rackham, N. (1989). Major account sales strategy. McGraw-Hill.
- Phillips, R. (2005). Pricing and revenue optimization. Stanford Business Books.
- Carlzon, J. (1987). Moments of Truth. HarperCollins Publishers. [5]
Financial Management and Performance
- PKF International Ltd. (2023). Wiley 2023 Interpretation and Application of IFRS Standards (Wiley Regulatory Reporting). Wiley. [3]
- Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press. [2]
Product Management
- Ulwick, A. W. (2016). Jobs to be Done: Theory to Practice. IDEA BITE PRESS[4]
- Christensen, C. M., Dillon, K., Hall, T., & Duncan, D. S. (2016). Competing against luck: The story of innovation and customer choice. HarperBusiness.
Strategy and Innovation
- Rumelt, R. P. (2011). Good Strategy Bad Strategy. Crown Business.
- Kim, W. C., & Mauborgne, R. A. (2015). Blue Ocean Strategy. Harvard Business Publishing Corporation.
- Dalio, R. (2017). Principles: Life and Work. Simon & Schuster.
Technology and Future Trends
- Ford, M. (2018). Architects of intelligence: The truth about AI from the people building it. Packt Publishing.
- Taylor, J. (2005). Space race: An inside view of the future of communications planning. WPP.
- Rosling, H., Rönnlund, A. R., & Rosling, O. (2018). Factfulness: Ten reasons we’re wrong about the world–and why things are better than you think. Flatiron Books.
- Heffernan, M. (2020). Uncharted: How to Map the Future Together. Simon & Schuster.
Personal Development
- Sullivan, D., & Hardy, B. (2021). The gap and the gain: The high achievers’ guide to happiness, confidence, and success. Hay House Business.
- Watanabe, K. (2009). Problem solving 101: A simple book for smart people. Portfolio.
- Yankov, S., & Alonso, C. (2021). PERFORM: The unsexy truth about (startup) success. Self-published.
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