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Foundational Literature and Recommended Readings

 

The documents listed below influenced and shaped many foundational concepts supporting the CVMBoK. Moreover, this curated list includes sources, books, articles, and references that can enhance your understanding of CVM and lead you to more in-depth research or reading on related topics.

Notes

Ribeiro, Hugo et al. 2023. “Determinants of churn in telecommunication services: A systematic literature review.” Management Review Quarterly, Vol. 74, pp. 1327–64.

Marketing and Customer Value Management

Financial Management and Performance

Product Management

Strategy and Innovation

Technology and Future Trends

Personal Development

 


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