Turning the CVM Portfolio into real-world outcomes can be daunting. Telecom environments are complex, and initiatives usually involve multiple teams—each with its own responsibilities, priorities, and performance metrics. In such a setting, it is easy for even the best-planned programs to get lost in day-to-day operations. To counter this, CVM professionals need a unifying framework that sets clear objectives, defines responsibilities, and aligns stakeholders.
The CVM Canvas meets this need by providing a structured view of each CVM initiative. This tool ensures that every participant understands the initiative’s purpose, how it will be executed, what resources are needed, and how success will be measured. Built on the PACE model—Purpose, Approach, Capabilities, and Evaluation the CVM Canvas simplifies complex projects, prevents key details from slipping through the cracks, and keeps teams focused on delivering value (see Figure 3.3). Read more on full CVMBoK book.
Previous: The Customer Value Management Portfolio
Next: Acquire
