Exacaster Match: Next Best Offer/ Action/ Experience
Exacaster Match helps CVM, data, and marketing teams deliver the right offer to each customer at the right time.
Category: NBA Decisioning Platform
We Work With
What Can You Do With the Exacaster Match
Pump up your ARPU
Move customers to 5%-20% higher price plans.
Improve customer experience
Focus on the offers that matter for your front line, and enjoy a 50-90% acceptance rate.
Reduce operational costs
Eliminate costly manual tasks by running a transparent and automated process.
Optimize offers based on feedback
Capture and react in real-time to customer and sales feedback.
Key Features
Gap and Deal Radar
Find the most profitable price plans
- Identify top-performing and underperforming offers.
- Detect pricing gaps that impact ARPU or increase churn.
- Optimize “good” vs “bad” deals using real customer data and conversion insights.
Offer Manager
Easily manage plans, bundles, and devices
- Organize offers by segment, plan type, or channel.
- Maintain consistency across sales, web, and app.
- Track offer performance and customer eligibility.
Recommendations Library
Deliver AI-matched offers to every customer
- Match customers with the right plan, device, or bundle.
- Combine behavioral and contextual signals for accuracy.
- Upload your own rules or use built-in models.
Strategy Designer
Test and launch targeted strategies in real-time
- Prioritize churn prevention, upsell, or silent user activation.
- Launch strategies by customer segment, product type, or channel.
- Monitor outcomes and fine-tune campaigns quickly.
Courier
Orchestrate and deliver personalized offers across all sales channels
- Enable real-time access to customer-specific offers via the Courier API.
- Match offers to individual customer needs in real-time.
- Push offers to web, mobile, CRM, and POS via API.
- Keep agents and digital channels always up to date.
Exacaster Match in CVM Stack Reference Architecture
Sample Scenario: Erica, Prepaid User
- Erica tops up €10 monthly but runs out of data early.
- She ignores €50 bundle offers.
With Match, she receives: “Double your data and get unlimited calls for $19.”
- She accepts. You gain more revenue, and she stays longer.
$19 for
8 GB
$ 19 for
Unlimited
$24 for
8 GB
$24 for
16 GB
No Offer
The customer expects a special offer but gets nothing instead. The telco has nothing to sell, and there are no conversions. Both the customer and the telco lose.
- Difficult to sell offers
- Low conversion rate
- Customers complain
Frequently Asked Questions (FAQ)
See How Exacaster Match Drives Growth Through Smarter Offer Decisions
Related Resources
Telecom solutions
Case study: NBO solution drives 2.5x higher ARPU uplift and brings 183% ROI
Telecom solutions
Case study: Increasing service sales from 1.9 to 3.5 per contact at Telco outlets
Telecom solutions
Case study: Leading US MVNO builds award-winning customer retention program
Great on Its Own.
Even More Powerful With CVM Tools.
Customer data platform
Churn prediction
