Exacaster Match: Next Best Offer/ Action/ Experience

Exacaster Match helps CVM, data, and marketing teams deliver the right offer to each customer at the right time.

Category: NBA Decisioning Platform

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What Can You Do With the Exacaster Match

Pump up your ARPU

Move customers to 5%-20% higher price plans.

Improve customer experience

Focus on the offers that matter for your front line, and enjoy a 50-90% acceptance rate.

Reduce operational costs

Eliminate costly manual tasks by running a transparent and automated process.

Optimize offers based on feedback

Capture and react in real-time to customer and sales feedback.

Key Features

Gap and Deal Radar

Find the most profitable price plans

Identify top-performing and underperforming offers.
Detect pricing gaps that impact ARPU or increase churn.
Optimize “good” vs “bad” deals using real customer data and conversion insights.

Offer Manager

Easily manage plans, bundles, and devices

Organize offers by segment, plan type, or channel.
Maintain consistency across sales, web, and app.
Track offer performance and customer eligibility.

Recommendations Library

Deliver AI-matched offers to every customer

Match customers with the right plan, device, or bundle.
Combine behavioral and contextual signals for accuracy.
Upload your own rules or use built-in models.

Strategy Designer

Test and launch targeted strategies in real-time

Prioritize churn prevention, upsell, or silent user activation.
Launch strategies by customer segment, product type, or channel.
Monitor outcomes and fine-tune campaigns quickly.

Courier

Orchestrate and deliver personalized offers across all sales channels

Enable real-time access to customer-specific offers via the Courier API.
Match offers to individual customer needs in real-time.
Push offers to web, mobile, CRM, and POS via API.
Keep agents and digital channels always up to date.

Exacaster Match in CVM Stack Reference Architecture

Sample Scenario: Erica, Prepaid User

Erica tops up €10 monthly but runs out of data early.
She ignores €50 bundle offers.

With Match, she receives: “Double your data and get unlimited calls for $19.”

She accepts. You gain more revenue, and she stays longer.

$19 for

8 GB

$ 19 for

Unlimited

$24 for

8 GB

$24 for

16 GB

No Offer

The customer expects a special offer but gets nothing instead. The telco has nothing to sell, and there are no conversions. Both the customer and the telco lose.

Difficult to sell offers
Low conversion rate
Customers complain

Frequently Asked Questions (FAQ)

Exacaster Match is an AI-powered decisioning layer that connects to your customer data and continuously recommends the next best offer (NBO) — based on each customer’s real behavior, product usage, and lifecycle stage.

An NBO is the most relevant offer for a customer at any given time, predicted using machine learning and customer data.

Match is cloud-native, supports real-time APIs, and integrates with CRM, billing, and marketing systems.

Behavioral, transactional, and contextual data — including usage patterns, plan history, and top-up behavior.