One platform. All CVM tools. 0 license fees.
Open CVM is the world’s first open-source Customer Value Management platform for telecom operators.
• Acquire, grow, and retain customers in one CVM platform
• Get a full set of CVM tools from CDP to AI decisioning
• Pay zero license fees — it’s open source
Open CVM early access is now available.
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What's Inside Open CVM
One Platform. All CVM Tools. 0 Licenses Fees.
The world’s first open-source Customer Value Management (CVM) platform built for telecom operators.
Acquire, grow, and retain customers with AI-enabled 1:1 decisioning, across all channels in real time — while keeping full control of your customer data.
Deployment options: on‑prem, AWS and Exacaster‑hosted.
One Platform for All CVM Tools, Finally
Customer Data Platform
Unify data from any source and turn it into actionable insights with Exacaster Core.
Churn Prevention Platform
Spot customers likely to leave and make loyal customers again with Exacaster Keep.
Recommendation Engine
Drive the next best customer decision, action or offer with Exacaster Match.
Campaign Management Platform
Orchestrate personalized customer experiences across channels with Exacaster Flow.
Open-Source CVM Platform in Numbers
0 $
No licence fees, forever
70 %
cost savings vs. other marketing platforms
12 mo
time to see ROI
Explore Tools Turning CVM Teams Into Superheroes
Customer Data Platform
Unify Customer Data to Get Insights with Exacaster Core
Collect, integrate, and activate customer data from any source. Exacaster Core connects to a wide range of data sources — including AWS, Snowflake, Oracle, and real-time APIs — enabling a single, unified customer view across systems. Real-time ingestion empowers immediate insights and actions.
Link multiple customer identifiers into a single, cohesive profile. Map complex relationships between emails, phone numbers, cookies, and contracts to create comprehensive customer and household profiles. This enables more accurate segmentation, targeting, and personalization.
Create customer attributes and KPIs without writing a single line of code. Use intuitive tools to define and compute key customer insights — such as lifetime value, churn risk, or product usage. These metrics fuel segmentation, machine learning, and personalized experiences.
Deliver unified customer data to every touchpoint in real-time. Easily export or stream updated customer profiles to campaign tools, data lakes, apps, or front-end systems. Pre-built connectors and APIs ensure consistent and seamless data delivery.
NBA, NBO Decisioning
Drive the Next Best Customer Decision with Exacaster Match
Drive impactful, personalized customer interactions through AI-powered 1:1 decision-making that enhances satisfaction and engagement.
Gain unique product insights to identify gaps and uncover opportunities for optimization and innovation.
Achieve more predictable outcomes by forecasting success. Use Deal Radar to support smarter decision-making in customer interactions.
Easily adjust and fine-tune strategies without any coding required. The intuitive interface empowers CVMs and analysts to independently modify priorities, rules, and exceptions.
Churn Prediction
Convert Disengaging Subscribers Into Loyal Customers with Exacaster Keep
A deep learning algorithm predicts churn based on individual behavior. The pre-trained model analyzes customer data to deliver highly accurate churn scores using advanced deep learning techniques.
Understand both churn risk and retention likelihood. Each customer is scored using two key indicators: the probability of churn (risk) and the probability of retention (engagement potential), helping you prioritize the right actions.
Stay up to date with fresh scores delivered daily. This continuous refresh ensures your churn management strategies are always informed by the latest customer behavior.
Omnichannel Campaign Management
Orchestrate Personalized Customer Experiences with Ease Using Exacaster Flow
Deliver personalized conversations across all your channels — including email, SMS, WhatsApp, in-store, and more.
Easily design and manage multichannel user journeys with a visual canvas, bringing together channels, messages, and logic in one place.
Respond instantly to customer actions and events. Trigger personalized interactions the moment customers engage.
Simulate how users move through multi-rule campaigns, adjust targeting based on real-time estimates, detect overlaps, and optimize before launch.
Benefits of Switching to Open-Source CVM Platform
Cost savings
Access Open CVM platform codebase — pay 0 in license fees and save up 70% on MarTech stack.
Full data control
Deploy on-prem or in your own cloud — own your customer data with no API restrictions.
Fast time to value
Migrate from marketing platforms in months with our proprietary AI tool — see ROI within the first year.
Contribute to CVM community
Become an early contributor to open-source CVM and help shape the future of the community.