The First and Only CVM Certification in Telecom
Built for Customer Value Management professionals, leaders, and cross-functional teams shaping CVM in telecom.
We Work With
Every Major Telco Runs CVM. Not One Has a Textbook for It
Customer Value Management function in telecom is complex by design — no school teaches it, no degree covers it, no shared playbook exists. Every team learns the hard way.
Knowledge stays locked in people’s heads. Teams ramp up slower, results land later, and alignment slips with no fast track to expertise.
Knowledge stays locked in people’s heads. Teams ramp up slower, results land later, and alignment slips with no fast track to expertise.
CVM Certification: One Shared Language for CVM in Telecom
CVM Certification changes that by giving access to the fundamental CVM knowledge every team needs — in 6 hours of focused online training.
Built on the CVMBoK, shaped by 30+ industry experts, and led by a practitioner with 15+ years running CVM in telecom.
Built on the CVMBoK, shaped by 30+ industry experts, and led by a practitioner with 15+ years running CVM in telecom.
The Industry’s First CVM Certification
6h
to complete
8
modules
#1
certification
CVM has quietly emerged as one of the most critical disciplines within our sector, yet it has seldom been formalized. Many professionals have acquired their knowledge through practical experience, navigating the intersections of marketing, business intelligence, and profit and loss management. This structured, telco-specific credential is a game changer.
Yinka Isioye
Director, Consumer Business at Lebara
We used to learn CVM entirely in the trenches by trial and error. Not anymore! It was a good opportunity to step back and connect some of the concepts with what we actually do every day in telecom CVM. What I liked most is how practical the structure is, it speaks the same language we deal with in real operator environments.
Mohamed Mejri
Customer Value Manager at Tunisie Telecom
Working as a CVM Specialist, I see every day how data can be transformed into better customer experiences and smarter business decisions. This certification helped me strengthen that practical experience with a more structured understanding of portfolio thinking, growth and retention strategies, Next Best Action orchestration and measuring CVM impact.
Sevda Sharbatzada
Customer Value Management Specialist at Azercell
I’m delighted to be among the first 100 professionals globally to earn this certification. The program provided valuable perspectives on Customer Value Management, customer lifecycle strategies, value creation, and data-driven decision making.
Saleh Al Kasbi
Department Head – Network & Service Performance Assurance & Intelligence at Ooredoo Oman
Having worked in telco commercial and product growth roles, many of the concepts were familiar to me. What this program did exceptionally well was bring everything together into a structured framework, helping me solidify and connect my practical experience.
Nijat Gasimov
Product Growth Expert on Ecosystem at Azerconnect Group
I am truly grateful for the opportunity to learn, grow, and be part of such an inspiring journey, especially for professionals passionate about Customer Value Management. A sincere thank you to Exacaster for its commitment to empowering professionals to drive the future of customer-centric growth.
Etiandro Ucha
Consumer Marketing Manager at Telecel Guiné-Bissau
CVM certification takes you on a seamless learning journey, breaking down everything from the core scope, focus, and strategic importance of CVM to its functional structure and career growth tracks. As a pioneering program, it is the first of its kind in the business to shine a spotlight on this high-impact field
Ahmed El Assal
Customer Value Management Manager at Telecom Egypt
See What You'll Learn Before You Start
Watch the course overview — what you'll learn, why it matters, and how you'll do it
Taught by a CVM Expert with 15+ Years of Experience
Kristine Raumane has spent 15+ years inside telecom — building CVM programs, structuring teams, and translating between data and business.
She teaches exactly what she’s applied over those years: the real templates and frameworks she uses at work. She’s also a co-author of the Customer Value Management Body of Knowledge (CVMBoK).
Built for CVM Professionals, Works with Every Team
CVM practitioners and leaders
From practitioners to directors working with CVM — formalise what you’ve learned through experience and earn a credential the industry will reference.
Cross-functional teams
Marketing, Product, or Data executives shaping CVM strategy. Understand CVM well enough to collaborate with the CVM team as a peer, not a passenger.
FAQ
Questions Before You Join
It’s built only for telecom. Every example, KPI, and framework is specific to how CVM works inside a telco not generic customer experience. It’s the first certification to turn CVM into a shared standard for the industry.
The fundamentals every CVM team needs: core concepts, how to structure a CVM organisation, KPIs and measurement, program design, CVM technology, and how to integrate CVM across the business. You also get ready-to-use templates and a 30-60-90-day plan.
It’s built on the CVM Body of Knowledge (CVMBoK), shaped by 30+ industry experts. It’s led by Kristine Raumane, a CVMBoK co-author with 15+ years building CVM programs inside telecom, so you learn the real templates and frameworks she used at work.
6 hours total: about 3.15 hours of video and 2.45 hours of self-learning. You can do it in a week or spread it over months. CVM 100 participants expected to finish by November 1, 2026.
No. It works for everyone shaping CVM from analysts and managers to directors, and for Marketing, Product, or Data leaders who want to collaborate with the CVM team as a peer.
Yes. It’s the first and only CVM certification in telecom, built on industry-wide knowledge. Sharing it signals you hold the new standard for the role — a credential the industry will reference.