Save up to 70% on MarTech with Open CVM
The world’s first open-source Customer Value Management (CVM) platform built for telecom operators.
Available exclusively through Early Access Program.
We are trusted by telecom operators worldwide
The challenge
Telecoms Are Overpaying for MarTech
Marketing platforms promise innovation, but most have become commodities. Fees keep rising, while the tools no longer give a competitive edge.
CVM teams often face a tough choice: switching to a new tech stack means going through a slow, and costly process. The result? Teams stay locked in — overpaying year after year for software that doesn’t deliver.
The solution
Save Up to 70% on MarTech with Open CVM
Open CVM is the world’s first open-source Customer Value Management (CVM) platform. It delivers up to 95% of the capabilities of leading marketing platforms at up to 70% lower cost.
How? Through 0 license fees and a rapid migration tool, enabling teams to switch in as little as 3 months — achieve ROI within the first year.
Open CVM in Numbers
0 $
No licence fees, forever
70 %
cost savings vs. other marketing platforms
12 mo
time to see ROI
One Platform for All CVM Tools, Finally
Customer Data Platform
Unify data from any source and turn it into actionable insights with Exacaster Core.
Churn Prevention Platform
Spot customers likely to leave and make loyal customers again with Exacaster Keep.
Recommendation Engine
Drive the next best customer decision, action or offer with Exacaster Match.
Campaign Management Platform
Orchestrate personalized customer experiences across channels with Exacaster Flow.
Benefits of Switching to Open CVM
Cost savings
Access Open CVM platform codebase — pay 0 in license fees and save up to EUR 2M per year.
Full data control
Deploy on-prem or in your own cloud — own your customer data with no API restrictions.
Fast time to value
Migrate from marketing platforms in months with our proprietary AI tool — see ROI within the first year.
Contribute to CVM community
Become an early contributor to open-source CVM and help shape the future of the community.
Early Access Program for Telecom
Open CVM is available exclusively through the Early Access Program (EPA).
EAP Benefits:
• Access to full codebase in 2026
• Hands-on guidance from our support team
• Influence on the product roadmap
• Exclusive EAP pricing
*Limited to 10 telecom operators
Request Information on Open CVM Early Access Program
Frequently Asked Questions (FAQ)
Open CVM is the world’s first open-source Customer Value Management platform built for telecom operators. It delivers up to 95% of the capabilities of top-tier marketing platforms at up to 70% lower cost, with zero license fees.
Open CVM enables telecom operators to prevent churn, deliver personalised offers, manage marketing campaigns, and unify customer data — all from one platform.
It integrates four key CVM tools: Exacaster Keep (Churn Prevention), Exacaster Match (Recommendation Engine), Exacaster Flow (Campaign Management), and Exacaster Core (Customer Data Platform).
Open CVM is an enterprise-grade platform built for telecom operators looking to reduce total cost of ownership on their marketing tech stack without losing capability. The platform is open-source, giving operators full control over their data with deployment on-premises or in the cloud to meet regulatory requirements.
All CVM capabilities under one roof — streamlining CVM processes and eliminating the need to manage multiple tools.
Ideal for operators managing a 1M+ subscriber base.
Unlike top-tier proprietary marketing platforms, Open CVM is fully open-source — no license fees, no vendor lock-in. Operators can deploy it on-premises, on AWS, or as an Exacaster-hosted solution, keeping full control of their data and infrastructure.
The Early Access Program is the only way to access the platform and its benefits in 2026. By joining, telecom operators receive the full codebase, hands-on guidance from the Exacaster support team, influence on the product roadmap, and exclusive pricing. Limited to 10 operators.