Benchmark Your CVM Against Operators Globally
Measure up against telco CVM teams globally using the CVM Benchmark.
See what is working or holding your team back, and act on it with the CVM Certification — access to the training included.
Open until September 15
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Compare Your CVM to the Market, Not Just Last Year
Churn down. ARPU up. More campaigns live than last quarter. Measured against your own history, CVM almost always looks like progress.
Your own history is one reference point. The CVM Benchmark adds the one you are missing — 5 areas of CVM work, scored the same way across 50+ operators.
Your own history is one reference point. The CVM Benchmark adds the one you are missing — 5 areas of CVM work, scored the same way across 50+ operators.
Get the CVM Certification Training with Your Results
Your benchmark score shows where you stand. The CVM Certification helps you turn those insights into action.
The CVM Certification is the first and only online training for telecom, covering essential CVM knowledge in just 6 hours. Built on the CVMBoK, shaped by 30+ industry experts, and led by a practitioner with 15+ years of experience. More about the CVM Certification →
Your free access to the training is provided as soon as you complete the CVM Benchmark.
The CVM Certification is the first and only online training for telecom, covering essential CVM knowledge in just 6 hours. Built on the CVMBoK, shaped by 30+ industry experts, and led by a practitioner with 15+ years of experience. More about the CVM Certification →
Your free access to the training is provided as soon as you complete the CVM Benchmark.
160+ CVM Professionals in Telecom Have Already Taken It
CVM has quietly emerged as one of the most critical disciplines within our sector, yet it has seldom been formalized. Many professionals have acquired their knowledge through practical experience, navigating the intersections of marketing, business intelligence, and profit and loss management. This structured, telco-specific credential is a game changer.
Yinka Isioye
Director, Consumer Business at Lebara
We used to learn CVM entirely in the trenches by trial and error. Not anymore! It was a good opportunity to step back and connect some of the concepts with what we actually do every day in telecom CVM. What I liked most is how practical the structure is, it speaks the same language we deal with in real operator environments.
Mohamed Mejri
Customer Value Manager at Tunisie Telecom
Working as a CVM Specialist, I see every day how data can be transformed into better customer experiences and smarter business decisions. This certification helped me strengthen that practical experience with a more structured understanding of portfolio thinking, growth and retention strategies, Next Best Action orchestration and measuring CVM impact.
Sevda Sharbatzada
Customer Value Management Specialist at Azercell
I’m delighted to be among the first 100 professionals globally to earn this certification. The program provided valuable perspectives on Customer Value Management, customer lifecycle strategies, value creation, and data-driven decision making.
Saleh Al Kasbi
Department Head – Network & Service Performance Assurance & Intelligence at Ooredoo Oman
Having worked in telco commercial and product growth roles, many of the concepts were familiar to me. What this program did exceptionally well was bring everything together into a structured framework, helping me solidify and connect my practical experience.
Nijat Gasimov
Product Growth Expert on Ecosystem at Azerconnect Group
I am truly grateful for the opportunity to learn, grow, and be part of such an inspiring journey, especially for professionals passionate about Customer Value Management. A sincere thank you to Exacaster for its commitment to empowering professionals to drive the future of customer-centric growth.
Etiandro Ucha
Consumer Marketing Manager at Telecel Guiné-Bissau
CVM certification takes you on a seamless learning journey, breaking down everything from the core scope, focus, and strategic importance of CVM to its functional structure and career growth tracks. As a pioneering program, it is the first of its kind in the business to shine a spotlight on this high-impact field
Ahmed El Assal
Customer Value Management Manager at Telecom Egypt
Much more than a routine update! This new certification captures the major advances transforming our industries: AI & Machine Learning, Modern Technology Platforms, and New Value Creation Models. The fundamentals of CVM remain timeless, but applying them in an AI-powered, data-driven world opens exciting new possibilities.
Ismael Abdou Ousseini
Customer Value Manager at Canal+
Going through the course content reinforced an important idea: Customer Value Management is not simply about increasing revenue, improving conversion rates, or encouraging customers to use more products. Sustainable value is created when the relationship works for both sides.
Khaled H. Shehata
Integration & Channel Management – BSS at Zain
What Stands Behind the CVM Benchmark
50
Telecom-based benchmark
360°
Analysis of CVM performance in full scope
1st
CVM certification in the industry is included
Five CVM Areas the Benchmark Measures
Strategic Alignment & Measurement
Understand how CVM is valued and quantify your team’s impact within business.
CVM Scope
Evaluate how far your CVM efforts go beyond traditional customer value management.
Technology & Data
Measure the maturity of your tech stack and data capabilities driving CVM success.
Trends Adoption
Examine how forward-thinking your CVM function is by embracing emerging trends.
Operating Model & Agility
Evaluate CVM’s flexibility in adapting to customer needs, business priorities, and market shifts.
FAQ
Questions Before You Take the CVM Benchmark
Click “Start the CVM Benchmark” and answer the questionnaire online. It takes 30 to 60 minutes in one sitting, with nothing to prepare and no data to pull.
Professionals who own CVM as a function at a telco operator and have a broad understanding of all five areas measured by the CVM Benchmark. Typically, these are Managers, Heads, and Directors in CVM, Analytics, Product, and similar CVM-related functions.
- A report scoring your CVM performance across all 5 CVM areas.
- A complimentary 1-hour session with a CVM expert, plus access to the CVM Certification training.
The CVM Certification gives your team the fundamental CVM knowledge every telco operator needs — in 6 hours of focused online training. Built on the CVMBoK, shaped by 30+ industry experts, and led by a practitioner with 15+ years running CVM in telecom.
- What’s inside: 8 modules covering core concepts, structuring a CVM organisation, KPIs and measurement, program design, CVM technology, and integrating CVM across the business — each with ready-to-use templates.
- How it’s paced: about 3 hours of video and 3 hours of self-learning. Finish it in a week, or spread it over months.
More about the CVM Certification →
- Free access: complete the CVM Benchmark by September 15 and we send you a free access code for the CVM Certification online training.
Only you see your own score. Your company is never named in any published or shared material, and a formal NDA is available on request.
The benchmark stays open. The CVM Certification access is what ends — after September 15 it goes back to being a paid certification.