Online certification · Telecom-specific
Put Claude to Work across Your Customer Lifecycle
Learn to run retention, loyalty, pricing and lifecycle work with Claude, from acquisition to win-back. Powered by the Exacaster CVM Platform.
First 100 seats free
We Work With
Every Lifecycle Team Has Ideas. Few Have the Hours to Build Them
Campaigns wait in the queue. Analysis takes days. Every brief needs the data team, and every report takes most of the week.
So good ideas stay on the list, and the revenue never comes. AI can help, but many teams still use it only for emails, not for real lifecycle work.
So good ideas stay on the list, and the revenue never comes. AI can help, but many teams still use it only for emails, not for real lifecycle work.
Claude for Customer Lifecycle: Turn Your Backlog into Live Campaigns
Claude for Customer Lifecycle changes that. It shows your team how to run everyday retention and lifecycle work with Claude, from acquisition to win-back, in one focused, telecom-specific certification.
What 100+ Telecom Professionals Say about Our First Certification
CVM has quietly emerged as one of the most critical disciplines within our sector, yet it has seldom been formalized. Many professionals have acquired their knowledge through practical experience, navigating the intersections of marketing, business intelligence, and profit and loss management. This structured, telco-specific credential is a game changer.
Yinka Isioye
Director, Consumer Business at Lebara
We used to learn CVM entirely in the trenches by trial and error. Not anymore! It was a good opportunity to step back and connect some of the concepts with what we actually do every day in telecom CVM. What I liked most is how practical the structure is, it speaks the same language we deal with in real operator environments.
Mohamed Mejri
Customer Value Manager at Tunisie Telecom
Working as a CVM Specialist, I see every day how data can be transformed into better customer experiences and smarter business decisions. This certification helped me strengthen that practical experience with a more structured understanding of portfolio thinking, growth and retention strategies, Next Best Action orchestration and measuring CVM impact.
Sevda Sharbatzada
Customer Value Management Specialist at Azercell
I’m delighted to be among the first 100 professionals globally to earn this certification. The program provided valuable perspectives on Customer Value Management, customer lifecycle strategies, value creation, and data-driven decision making.
Saleh Al Kasbi
Department Head – Network & Service Performance Assurance & Intelligence at Ooredoo Oman
Having worked in telco commercial and product growth roles, many of the concepts were familiar to me. What this program did exceptionally well was bring everything together into a structured framework, helping me solidify and connect my practical experience.
Nijat Gasimov
Product Growth Expert on Ecosystem at Azerconnect Group
I am truly grateful for the opportunity to learn, grow, and be part of such an inspiring journey, especially for professionals passionate about Customer Value Management. A sincere thank you to Exacaster for its commitment to empowering professionals to drive the future of customer-centric growth.
Etiandro Ucha
Consumer Marketing Manager at Telecel Guiné-Bissau
CVM certification takes you on a seamless learning journey, breaking down everything from the core scope, focus, and strategic importance of CVM to its functional structure and career growth tracks. As a pioneering program, it is the first of its kind in the business to shine a spotlight on this high-impact field
Ahmed El Assal
Customer Value Management Manager at Telecom Egypt
Much more than a routine update! This new certification captures the major advances transforming our industries: AI & Machine Learning, Modern Technology Platforms, and New Value Creation Models. The fundamentals of CVM remain timeless, but applying them in an AI-powered, data-driven world opens exciting new possibilities.
Ismael Abdou Ousseini
Customer Value Manager at Canal+
Going through the course content reinforced an important idea: Customer Value Management is not simply about increasing revenue, improving conversion rates, or encouraging customers to use more products. Sustainable value is created when the relationship works for both sides.
Khaled H. Shehata
Integration & Channel Management – BSS at Zain
Having spent over 10 years in Customer Value Management, this course was a great mix of my past experience and new strategies for the future. I hope Exacaster continues to improve this material, and I look forward to new levels of the course opening soon.
Kamaldin Pirimbaev
Manager of Capabilities Unit, Big Data and CVM Department at Kcell
FAQ
Questions Before You Join
Yes, for the first 100 people who join the waitlist. After that, the certification will be paid.
We are building it now. Join the waitlist and we will let you know first when it is available.
Built for retention, lifecycle marketing, customer base, loyalty and pricing teams in telecom, from specialists to directors.
• Retention and lifecycle teams: get more ideas live and more campaigns running, without waiting in the queue.
• Pricing and loyalty teams: test offers and plan changes faster, and see what drives revenue.
• Data teams: spend less time on routine requests and more time on the analysis that matters.
• Leaders: AI is a tool you learn by using it. To lead a team that works with AI, practice it yourself first.
You don’t need a technical background. You’ll learn to do the technical work with Claude, from building segments to running data analysis, without writing code yourself.
How to run your customer lifecycle at scale with Claude:
• Manage the full customer lifecycle: plan and run lifecycle programs from acquisition and onboarding to growth, retention and win-back.
• Find revenue opportunities: spot upsell, cross-sell and plan-upgrade potential hidden in your customer base.
• Prevent risks before launch: catch margin leaks, wrong audiences and broken campaign data before they cost you.
• Run advanced data analysis: analyze churn drivers, segments, campaign uplift and tests yourself, without waiting for other teams.
• Scale campaign management: build and manage campaigns across all your segments, from the first brief to the final report.
• Lead the agentic shift: bring an AI-first way of working to your team, one that turns more ideas into revenue.
We are building the full program now, and people on the waitlist see it first.
Claude Code and the Exacaster CVM Platform. The certification is powered by the Exacaster CVM Platform, the agentic platform for customer lifecycle work in telecom. You connect Claude to the platform and practice real lifecycle work: build segments, run data analysis, set up campaigns and more.
No. It works for everyone in retention, lifecycle and customer base roles, from analysts to directors. If you are new to the field, start with the CVM Certification.
Yes. It shows you can do real lifecycle work with Claude, and it is issued by Exacaster, the team behind the CVM Certification.
Customer lifecycle management means growing the value of each subscriber for as long as they stay with you. It covers onboarding, upsell and cross-sell, loyalty, churn prevention and win-back. In telecom, it is also called Customer Value Management (CVM). Claude for Customer Lifecycle teaches you to run this work with Claude, from the first analysis to the live campaign and its results.